The Yoga Stop

Client: The Yoga Stop (fictional)

A graphic design assignment for fictional brand, The Yoga Stop. The brief was to create a logo from scratch for a fictional business, accompanied by a suite of branded stationary - business cards, headed paper and compliment slips. We were also required to include a hidden element, akin to Fed Ex’s hidden arrow, or Toblerone’s bear. Mine is the stop sign shape surrounding the hands in prayer position to represent a place where you should come to a halt. My intention was to create a simple logo that would work with or without the brand name.

Role: Graphic Design